Lazy ASOASO questions, answered with data
Updated 14 November 2026
Short answers to the ASO questions indie iOS developers ask most. Apple's rules come from Apple's own pages. The rest comes from what we measured: 350,712 App Store searches in 87 countries and 82,818 new apps.
Listing fields
- What to put in the App Store keyword field
- App Store subtitle: limit, examples, and does it rank?
- Character limits for every App Store field, and which ones are searchable
- App Store promotional text: limit, ranking, and changing it without a new version
How search and ranking work
- How does App Store search work?
- App Store ranking factors: what we measured
- Do ratings affect App Store ranking?
- Does the app description affect App Store ranking?
Keywords and demand
- How to see App Store keyword search volume
- How to find keywords for an iOS app
- Can I use competitor names in App Store keywords?
- ASO vs SEO: what is different
App names
- Is my app name available, or taken by another developer?
- Can I change my app name, and what happens to rankings?
- Why is my app not showing up in App Store search?
- How do I rank higher on the App Store as a new app?