Lazy ASOWhich App Store localizations count in which country?
Updated 14 November 2026
Apple offers 50 App Store localizations. Which one a customer sees depends on the storefront's languages, their device language, the languages you added and your primary language. Apple does not publish which localizations are searchable in which country, so we measured it: a Russian-language listing ranked at #1 in Kazakhstan even though people there were shown the English card.
What Apple says
Apple's wording: the language shown to each customer "could be impacted by factors like the App Store language for their location, their device's language settings, languages you've added, and your primary language in App Store Connect."
Apple's localization page lists 50 localizations and a table with a default language and additional languages for each country. For the United States the default is English (US), with extra languages Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico) and Vietnamese. Most countries without a local language default to English (U.K.).
What Apple does not say
Apple's page does not say which of your localizations Search reads in which country. Any list that claims "country X indexes languages A, B and C" is not from Apple. Treat it as a guess until you test it.
What we measured
Showing and searching are two different things.
| Question | What we saw |
|---|---|
| Which card do people in Kazakhstan, Uzbekistan, Kyrgyzstan and Belarus see? | The default, English (U.K.) in our case. People with a Russian-language device get the Russian card (checked 3 November 2026) |
| Russia | The Russian card, always |
| Is Russian metadata searchable in the Kazakhstan storefront? | Yes. A Russian search ranked one of our apps #1 there (25 September 2026) |
So a person in Kazakhstan can type a Russian word, find your app through the Russian listing and still land on the English card. The words you write in a localization can work in a country that never shows that localization.
How to use this
- Pick your primary language first. A country with no matching localization shows it, and ours was English in every app we checked.
- Add a localization when you have a real search to put in it, not to fill a language list. Write the name with the search at the start: see what we measured on names.
- Check the listing the customer actually gets, using the store page of that country and language, not your App Store Connect screen.
- Do not rely on a language-per-country table you found in a blog. Test the search in that country.
Lazy ASO lists the searches your listing is missing in each language and writes the localization through your AI. See also character limits for every field and how App Store search works. Find a name for a new language on the free check.