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Know your odds before you name your app

See what people really search in 87 countries, which names no app has claimed yet, and the measured chance a new app gets in. Then check your listing and upload it to App Store Connect.

One email when it's ready. Mac app for indie iOS developers.

Lazy ASO showing 220 free names in the United States with demand from Apple's official search data and each name's top-10 chance
A number, not a vibeEach free name gets its measured chance of a top-10 spot and a plain call: go, maybe or skip.

Free names in the United States, from Apple's official search data.

From idea to listing in three steps, with your AI

  1. Find what people search for, in every country

    Searches that relate to your app, from Apple's official lists, across every country.

    Lazy ASO New keywords for Bible Widget across all 15 localizations: 76 searches with their countries, demand and the current #1, led by biblia reina valera 1960 at 69

  2. Missing localizations, added and filled in

    Your AI adds the languages where those searches live and writes the name, subtitle, keywords and description from your data: the positions you already hold, new searches with real demand from Apple, and which names are still free. The description is written for AI assistants like ChatGPT too, since they retell it when they recommend apps.

    Lazy ASO with a European Spanish demo draft for Bible Widget: name La Biblia: Versículo Diario 27 of 30, subtitle Widget en pantalla de bloqueo, keywords 90 of 100, description and What's New filled, Apple's checklist complete

  3. Uploaded to App Store Connect

    One yes from you and it's there. Nothing is submitted for review.

    Lazy ASO dry-run upload dialog for Bible Widget European Spanish: name, subtitle, keywords, description and What's New from empty to the draft, ready to upload to version 1.0.6, Create es-ES button

See where you rank, everywhere

Every keyword in every country where your app is listed: today's position, the change, whether it sits in your name, subtitle or keyword field, and who's ahead of you.

Checked every day on your Mac.

Lazy ASO positions table for Bible Widget across Russia, Ukraine, Brazil, Poland and other countries

We measured it ourselves

Difficulty scores are guesses. We scanned the App Store and counted what actually happens to new apps.

87countries, each with Apple's official top-500 searches by category
350,712search results scanned, one for every official search in every country
82,926apps under six months old found in them, 41,962 of which reached a top 10

What lifts a new app into the top 3

Against a new app without the search in its name, under 100 ratings.

The search term starts the name×2.5
The name is exactly the search term×2 more
No other app's name starts with it×2.9
11 apps in the results instead of 24×2.5
Two or more apps have it mid-name×0.4

What barely matters

Things people spend weeks on.

"Brand: keyword" after a colonsame as no keyword
Ratings of the #1 app, from 100 to 50,000almost flat
Number of screenshotsnoise
How recently you updatednoise

The app turns all of this into one number per search: your chance of the top 3, 5 and 10, and how many cases it's based on.

One rating. Second place.

An app released in April 2026 sits between two Editors' Choice apps with a single 1-star rating. Its name starts with exactly what people type. It happens, but for a new app on this search the odds are 4%, and Lazy ASO tells you that up front.

App Store search, United States: "sky map"
1Night Sky498K ratings
2Sky Map - Star Tracker1 rating
3Sky Guide379K ratings

Ask Claude or ChatGPT

Lazy ASO ships with an MCP server, so your AI assistant works with the same data you see. It can look up searches, test names and draft a listing. Uploading always stays with you.

Which names could my star map app still win in the US and Germany?
In the US, "sky map" is taken: a new app has a 4% chance of the top 3 there. Here are the free names in both countries, sorted by odds, and a draft title and subtitle saved for your review.

One plan

Everything in the app, for every country.

Coming soon

Price announced at launch.

  • All 87 countries
  • Official search popularity and measured odds
  • Daily rank checks for your apps
  • Listing check and upload to App Store Connect
  • MCP server for Claude and ChatGPT
Join the waitlist

Full refund within 14 days. See the refund policy.

Questions

Is it only for the US?

No. 87 countries, each with its own official search list. Smaller countries are often where a new app gets in first.

Will it change my listing on its own?

Never. It writes to App Store Connect only when you press Upload, and your AI can undo it from the saved old values. You still submit the version yourself.

Where does my data live?

On your Mac. Your apps, positions and drafts are stored locally and aren't synced anywhere.

Does it guarantee rankings?

No one can. It shows measured odds, so you can put your bet where they're best.

Do I need to know ASO?

No. For each search you get a plain answer: is the name free, and what are your odds.

Stop guessing names